Phone Tray in BMW 330

I recently rented a new BMW 330. It was a nice ride, but the phone tray's design was terrible. You can see it in the photo:

The phone should be placed deep in the tray where the wireless charger is located, making it almost invisible and easy to forget. The USB port and cup holders are positioned in front of the tray, making it difficult to retrieve the phone when occupied. If you don't use the dedicated tray, there's no other place for the phone, especially if it's connected by cable.

Compare BMW layout with Dodge's design:

The organisation is improved. The phone can be easily accessed even if there is coffee in the cup holders. Additionally, the phone's placement is not too deep, making it convenient to retrieve.

Or take Skoda with its multimedia holder. You lose one cup holder, but there is a convenient and accessible place to put your phone.